Selling With
NLP
It's All About
Communication Sjoerd Eisma
Every Sales or
Marketing Rep needs to be aware of his or her communication
style.
Knowing how you communicate and what the effect of your
communication is will have a HUGE EFFECT on your sales
results.
In the Seventies, two brilliant individuals: Richard
Bandler and John Grinder layed the foundation
of what they called NLP, Neuro Linguistic Programming. They
were working at the University of California (Santa Cruz) and
initially mainly focused on medical and psychological
applications.
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Neuro Linguistic
Programming (NLP)
Neuro: Nervous system
through which experience is received and
precessed through our five senses.
Linguistic: The language
and non-verbal communication we use, through
which neural representations are coded, ordered
and given a meaning.
Programming: An
interactive process which allows us to make
very precise choices about the way we think,
speak and feel, in order to achieve specific
desired results.
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Today, many qualified
NLP trainers all over the world are
applying NLP in many fields:
- Improving results in
Sports
- Achieving better mental
health
- Team building in
companies
- Coaching of successful
entrepreneurs
- Improving Sales
Results for sales reps
- and many
more
Selling For
Winners will take you by the hand and provide you
with some fabulous, proven NLP
tools which will increase you sales results over
an over again. Just watch this space in the coming months:
we're building an NLP Power House.
Throughout this website we will surprise you with NLP quotes
and amaze you with the simplicity of
NLP.
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You
Cannot Not
Communicate
We are constantly
communicating by what we say and don't
say;
By the messages we send deliberately and by a
host of mainly unconscious non-verbal
signs.
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It Doesn't Matter What You Say -
It's How You Say
It
Most people do
not realize that, based on research, it has been established
that the content of your communication
(i.e. what you actually say) is only 7% of the actual message.
Your tone of voice represents 35% of the
message and your body language determines
the way the message is received for 58%!
Many sales people are talking and talking and
talking in a sharp voice and are not aware of their
body language. That's why only 7% of the message is actually
arriving at your prospect' s mind. Those sales reps have no
idea why they are not as successful as their colleagues, who
are not talking a lot but have a very confident posture and a
nice voice.
 
CONTENT :
7%
TONE OF VOICE :
35%
BODY LANGUAGE : 58%
The best way to understand this is to think about our
most dangerous communication method today:
e-mail.
E-mail is so dangerous because it only sends 7% of the
message. Recipients of the e-mail do not hear your voice
and do not see your body language. All they can do is make an
interpretation of what they THINK you mean. That's how in
companies sometimes "e-mail wars" are created by just one
misinterpreted message.
Every sales rep sending proposals to a prospect is risking
to lose the deal for the very same reason: your prospect may
not understand what you actually mean and turn down your offer
due to misinterpretation.
The one and only way to increase your odds of success is to
personally take the proposal to the prospect and explain your
proposal step by step to the prospect.
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The Meaning of your
Communicaton
is the Response that you
get
People can only respond
to what they think you mean, which
may be an inaccurate interpretation of
your
intended meaning
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Find new tips on Selling with NLP in my
blog:
Get That Sale!
More NLP & Sales
Tips:
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