Communication Is The KEY To Your Success

 
 

 

Selling With NLP

It's All About Communication
Sjoerd Eisma

Every Sales or Marketing Rep needs to be aware of his or her communication style.

Knowing how you communicate and what the effect of your communication is will have a HUGE EFFECT on your sales results.

In the Seventies, two brilliant individuals: Richard Bandler and John Grinder layed the foundation of what they called NLP, Neuro Linguistic Programming. They were working at the University of California (Santa Cruz) and initially mainly focused on medical and psychological applications.

Neuro Linguistic Programming (NLP)

Neuro: Nervous system through which experience is received and processed through our five senses.

Linguistic: The language and non-verbal communication we use, through which neural representations are coded, ordered and given a meaning.

Programming: An interactive process which allows us to make very precise choices about the way we think, speak and feel, in order to achieve specific desired results.



Today, many qualified NLP trainers all over the world are applying NLP in many fields:

  • Improving results in Sports
  • Achieving better mental health
  • Team building in companies
  • Coaching of successful entrepreneurs
  • Improving Sales Results for sales reps
  • and many more

Selling For Winners will take you by the hand and provide you with some fabulous, proven NLP tools which will increase you sales results over an over again. Just watch this space in the coming months: we're building an NLP Power House.

Throughout this website we will surprise you with NLP quotes and amaze you with the simplicity of NLP.

You Cannot Not Communicate

We are constantly communicating by what we say and don't say;

By the messages we send deliberately and by a host of mainly unconscious non-verbal signs.



It Doesn't Matter What You Say - It's How You Say It

Most people do not realize that, based on research, it has been established that the content of your communication (i.e. what you actually say) is only 7% of the actual message. Your tone of voice represents 35% of the message and your body language determines the way the message is received for 58%!

Many sales people are talking and talking and talking in a sharp voice and are not aware of their body language. That's why only 7% of the message is actually arriving at your prospect' s mind. Those sales reps have no idea why they are not as successful as their colleagues, who are not talking a lot but have a very confident posture and a nice voice.

content  Tone of Voice  body language?Positive Body Language

CONTENT : 7%              TONE OF VOICE : 35%            BODY LANGUAGE : 58%

The best way to understand this is to think about our most dangerous communication method today: e-mail.
E-mail is so dangerous because it only sends 7% of the message. Recipients of the e-mail do not hear your voice and do not see your body language. All they can do is make an interpretation of what they THINK you mean. That's how in companies sometimes "e-mail wars" are created by just one misinterpreted message.

Every sales rep sending proposals to a prospect is risking to lose the deal for the very same reason: your prospect may not understand what you actually mean and turn down your offer due to misinterpretation.
The one and only way to increase your odds of success is to personally take the proposal to the prospect and explain your proposal step by step to the prospect.

The Meaning of your Communicaton
is the Response that you get

People can only respond to what they think you mean, which may be an inaccurate interpretation of your intended meaning

 Find new tips on Selling with Neuro Linguistic Programming in my blog

More NLP & Sales Tips:

  • What is NLP
    Every Sales Rep needs to be aware of his or her communication style. Knowing how you communicate and what the effect of your communication is will have a HUGE EFFECT on your sales results.
  • Presuppositions
    Whenever we interact with other people and/or with our environment, we do so on a basis of a whole multitude of presuppositions - assumptions about what is, or is not, true in a given situation.
  • Listen to Win Sales
    Sales people think of themselves as being good Talkers instead of Listeners. The listener, however, is able to get more information than the talker. When two people are talking, the person who controls the conversation is the person who is asking the questions and listening..
  • NLP Telesales
    In telesales the image is created through voice alone. There is no smartly dressed representative to see, no glittering product to touch and tantalize-just a voice on the other end of the phone...
  • Feel, Felt, Found
    With this powerful NLP technique, you tell your prospects you identify with their feelings, and then come up with a similar situation to lead them to things they may not have considered before. It's a way of building trust and countering an objection at the same time.
  • More Presuppositions
    Here is another powerful example of an NLP presupposition. The more you know about these powerful presuppositions, the better you'll understand the psychology of people and why they behave like they behave.

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