Selling With NLP
It's All About Communication Sjoerd
Eisma
Every Sales or Marketing Rep needs to be aware of his or her
communication style.
Knowing how you communicate and what the effect of your communication is will have a HUGE EFFECT on your sales
results.
In the Seventies, two brilliant individuals: Richard Bandler and John Grinder layed
the foundation of what they called NLP, Neuro Linguistic Programming. They were working at the University of
California (Santa Cruz) and initially mainly focused on medical and psychological
applications.
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Neuro Linguistic Programming (NLP)
Neuro: Nervous system through which experience
is received and processed through our five senses.
Linguistic: The language and non-verbal communication we use, through which
neural representations are coded, ordered and given a meaning.
Programming: An interactive process which allows us to make very precise
choices about the way we think, speak and feel, in order to achieve specific desired
results.
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Today, many qualified NLP trainers all over the world are
applying NLP in many fields:
- Improving results in Sports
- Achieving better mental health
- Team building in companies
- Coaching of successful entrepreneurs
- Improving Sales Results for sales reps
- and many more
Selling For Winners will take
you by the hand and provide you with some fabulous, proven NLP tools which will increase you
sales results over an over again. Just watch this space in the coming months: we're building an NLP Power
House.
Throughout this website we will surprise you with NLP quotes and amaze you with the simplicity of
NLP.
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You Cannot Not Communicate
We are constantly communicating by what we say and don't say;
By the messages we send deliberately and by a host of mainly unconscious non-verbal
signs.
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It Doesn't Matter What You Say - It's How You Say
It
Most people do not realize that, based on research, it has been
established that the content of your communication (i.e. what you actually say) is only 7% of
the actual message. Your tone of voice represents 35% of the message and your body
language determines the way the message is received for 58%!
Many sales people are talking and talking and talking in a sharp voice and are not aware of their
body language. That's why only 7% of the message is actually arriving at your prospect' s mind. Those sales reps
have no idea why they are not as successful as their colleagues, who are not talking a lot but have a very
confident posture and a nice voice.
 
CONTENT :
7% TONE OF VOICE :
35% BODY LANGUAGE : 58%
The best way to understand this is to think about our most dangerous communication method today:
e-mail.
E-mail is so dangerous because it only sends 7% of the message. Recipients of the e-mail do not hear your
voice and do not see your body language. All they can do is make an interpretation of what they THINK you mean.
That's how in companies sometimes "e-mail wars" are created by just one misinterpreted message.
Every sales rep sending proposals to a prospect is risking to lose the deal for the very same reason: your
prospect may not understand what you actually mean and turn down your offer due to misinterpretation.
The one and only way to increase your odds of success is to personally take the proposal to the prospect and
explain your proposal step by step to the prospect.
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The Meaning of your Communicaton
is the Response that you get
People can only respond to what they think you mean, which may be an
inaccurate interpretation of your intended meaning
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Find new tips on Selling with Neuro Linguistic
Programming in my blog
More NLP & Sales Tips:
- What is NLP
Every Sales Rep needs to be aware of his or her communication style.
Knowing how you communicate and what the effect of your communication is will have a HUGE EFFECT on your sales results.
- Presuppositions
Whenever we interact with other people and/or with our environment, we do so on a basis of a whole multitude of presuppositions - assumptions about what is, or is not, true in a given situation.
- Listen to Win Sales
Sales people think of themselves as being good Talkers instead of Listeners.
The listener, however, is able to get more information than the talker. When two people are talking, the person who controls the conversation is the person who is asking the questions and listening..
- NLP Telesales
In telesales the image is created through voice alone. There is no smartly dressed representative to see, no glittering product to touch and tantalize-just a voice on the other end of the phone...
- Feel, Felt, Found
With this powerful NLP technique, you tell your prospects you identify with their feelings, and then come up with a similar situation to lead them to things they may not have considered before. It's a way of building trust and countering an objection at the same time.
- More Presuppositions
Here is another powerful example of an NLP presupposition.
The more you know about these powerful presuppositions, the better you'll understand the psychology of people and why they behave like they behave.
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