Communication is the key...

Dear Fellow Sales Representative,

Please allow me to introduce myself.
My name is Sjoerd Eisma, I am a Dutchman living in lovely Cornwall (England) with my family.
I founded my own software distribution company more than 25 years ago and I took it public (through an Initial Public Offering) on the Dutch Stock Exchange in 1999.
My company was operating all over the world so I have traveled to and done business on all continents. I've been in sales and marketing all my life and I have been instrumental in selling hundreds of millions of dollars worth of products and services.

My personal motto is: Stay Focused, Make Money and Have Fun!

As you can see, Making Money is sandwiched between Focus and Fun.

If you focus you can make lots of money and that will generate a lot of fun too.

If you don't have fun, you can't make money and you will lose your focus...

Recently I've sold all my shares in my own company and I have defined a new goal in life:

I want to share my knowledge about how to sell with as many people as possible.
I'm talking about millions of people, not hundreds.....
And, in my vision everybody working in any company is a sales representative.

I will be teaching you to use the psychological triggers to make people want to buy from you.
Just take a look around this website (it's free!). Find out about the basics of NLP (Neuro Linguistic Programming) which I will help you to apply in every sales situation.

Selling is a form of Communication, that's why my motto for this website is: