NLP and Sales | NLP Coaching

What Is NLP?
Sjoerd Eisma

Neuro-Linguistic Programming  is the study of human excellence.  In the early 1970's Richard Bandler, a Mathematician and a Computer Programmer and John Grindler a Linguist, studied the methods adopted by three leading psychotherapists who were outstanding in their field consistently. 

1. Dr Milton H Erickson the greatest hypnotherapist of all times.
2. Virginia Satir the outstanding family therapist and
3. Fritz Perls founder of Gestalt therapy

They helped people to change their attitude and behaviour. 

Their success greatly influenced by Richard Bandler and John Grinder. The methods they developed by learning from these great people have since been applied in all fields,-business, sports, Sales and personal development. In turn Richard Bandler and John Grinder have influenced hunreds of thousands, if not millions of people all over the world with their NLP building blocks which are still actively used today.

Definition of Neuro-linguistic Programming

Neuro

Information stored in the nervous system. The nervous system through which our experience is processed via five senses.

1. Visual
2. Auditory
3. Kinesthetic
4. Olfactory
5. Gustatory

Linguistic

The language that we use at a deeper level (subconscious level).  What is going on inside us. How do we organise our thoughts through pictures, sounds feelings and more:

1. Pictures
2. Sounds
3. Feelings
4. Tastes
5. Smells
6. Words

Programming

How can we programme our own thoughts and behaviour -e.g like a computer which is programmed to do certain things.

Four Principles of Success

1. Know your outcome

What do you want to do in life?  What results you want to achieve? 
Write your goals on a piece of paper.  Dream lofty dreams and so shall you become.  George Bernard Shaw once said, " People dream dreams and ask why, I dream dreams and ask why not.  Dreamers are the saviours of the world".
Tell everybody you know what you are going to achieve.

Some examples of achievements:

Eg. 1. I am going to stop procrastinating.
       2. I am going to buy a million dollar yacht
       3. I am going to write a book
       4. I am going to change a behaviour

It can be anything. Once you have clearly stated (written down) what you want give your goals sufficient time.  Be realistic.

2. Take Action

You should have a purpose why you want to achieve your goals.  Then write down your plans: how am I going to achieve my goals.  Have a burning desire with passion, determination and be persistent. Give everything you have. Don't give up; keep going for your goal.

3. Check your results

Start noticing your result.  See whether your actions are bringing you nearer to achieve your outcome.  Get feedback to show where you are in your plan to reach your goal. 

4. Be Flexible

Be ready to change. If something doesn't work change it.  Do something different.  Use your creative imagination. Have a role model.  Read Biographies and Autobiographies of great people.  See what made them so popular.  Follow their steps, at first it is going to be hard, be persistent and the rest is following automatically.

5. Apply these principles to your Sales Goals

These steps are exactly what you need to do with your sales goals too:

1. Know your outcome: How much do you want to sell in 3 years, in two years in 1 year.
2. Take action now: which action do you need to take  today to make sure you meet your target for the first year?
3. Check your results: Notice your results all the time to know where you are and get feedback
4. Be flexible: change your methods if you do not get close enough to your outcome every month or quarter
5. Define new, higher targets and apply steps 1-4 again!