Sales Tips | Sales Coaching
5 Worst Sales Questions
To Ask! Ann
Barr
The questions you ask during a sales call can
determine the success or failure of the call.
Some sales people make their job more difficult by asking
really bad questions.
Examples:
1. "If I could
save you some money, would you be interested in . .
."
This is
something prospects hear nearly every day and after a
while it sounds old and worn out. And
insincere.
2. "Are you
happy with your current
vendor?"
Now, really, who will tell you they are NOT
satisfied with their current supplier? And do you really
want to hear the prospect sell himself/herself on their current
vendor? Bad question.
3. "What
would it take to get your
business?"
Does this question sound familiar?
It is probably the question you were asked by
the last car salesman you dealt with. It is a
price-driven question. If you are selling strictly on
price, the next person who offers the product at a dollar less
will get the business.
4. "Can I
send you a quote on these
cartridges?"
Another price-driven question.
Communicating value will bring you more long-term customers
than focusing on price.
5. "Where
are you currently buying your . .
.?"
Many prospects will get defensive with this
question and feel this is none of your business. Tell them what
you have to offer and why it is an excellent value.
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